Constantly evolving with their audience, LYNX transitioned its brand position from sexy slapstick to independent cool over 5 years and with every evolutionary leap we have been there to announce their latest brand development.
LYNX Black shifted focus towards the modern man – reimagined and matured. Our launch kit brought a new level of refinement and functionality. Built by master cabinet makers, this kit integrates the digital campaign into a custom made lcd screen, triggered to automatically start when opened, and “Bring the Quiet” when closed. Mixed materials are the focus here with laser cut stainless steel and Italian vinyl surfaces creating a tactile reveal.
The kit is designed with an extended product use lifecycle, once the contents are removed it becomes a male grooming caddy.