Bundaberg Rumbassadors Blending Kit

With its eyes on developing its profile within the premium spirits category. Bundaberg Rum needed an industry leading showcase to capture the imaginations and desires of its diehard fans.

Their challenge: Make the best rum blending kit & case/bag that has ever been constructed in the free world.

Packaging as the Experience

We forgot about a box and created a product instead, the Rumbassador’s Blending Kit became the stage, the blending laboratory, the tool chest and the table to develop new rum blends created by fans and shared with mates.

Influenced by the materials and tools that make Bundaberg Rum unique, the kit’s design echoes the steel narrow gauge railway delivering sugarcane to the refinery.

Inspired by Bundaberg Rum’s aging vats, hand worked solid American oak sets the stage. The cocktail kit is reminiscent of the Bundaberg copper still, and a collection of laboratory grade tools for blending. These tools offer an authentic experience based on our time with the Master Distillers Collective researching their craft.