“When crafting Bundaberg Select Vat, our master craftsmen search our 2 year old rum reserves and hand select those that exhibit extra special qualities. These premium rums are then aged for a total of 6 years in oak vats until they reach their peak. This extra time ageing adds richness and balance to the classic Bundaberg character. Each Bundaberg Select Vat release will reference its Vat number. This Limited Edition release is from Vat 052”.
To educate consumers of this ageing process we were tasked with the challenge of creating a physical representation of an actual Bundaberg Distilling Co vat, which functions as a pouring cradle. The outcome was big in size, impact and presence on shelf. We had created The Beast of Bundy.
Beast of Bundy artwork created in collaboration with Leo Burnett Sydney.