Carlton United Breweries’ relaunch of Cerzeva Aguila Beer into the Australian market sought to celebrate the spirit of real Colombia.
Capturing the confidence and vibrancy of Columbia in a colourful and authentic range of products, we manufactured a heritage apparel and headwear range with attention to the smallest detail.
Key to the strategy of gaining brand awareness amongst premium beer drinkers was to seed credible and desirable merchandise that money can’t buy – we created a new-vintage metal cooler made for the streets of Central America and authentic to the Australian market.