We designed and manufactured a functional, contemporary uniform range that would instill pride in the wearer and reflect 7 Eleven’s culture of Fresh, Fun and Friendly.

Garment selection was comprehensive across store level staff, franchise owners and corporate head office and field staff. Insight was gained into the day to day duties of each of these employees and the environment’s in which they worked. The results of our research allowed us to manufacture a uniform range that not only looked great and was on brand but also performed in Melbourne’s icy winters and the tropics of northern Queensland.

In order to facilitate the purchase requirements of the 700+ 7 Eleven stores around the country we built an online ordering platform that offered stores the convenience to place orders 24/7.